The Public Accounts Committee (PAC) wants the Government Advertising Agency (GAA)  to review its advertising model and to embrace one that ensures content reaches the majority.

The Committee said that the current model that gave preference to four mainstream print Media Houses was not effective as the advertisements were not reaching majority of targeted readers.

They said that key advertisements such as job opportunities were placed in the adverts and therefore should be accessible by job seekers who could not be able to buy newspapers.