The Creative Economy Bill, 2026, which seeks to establish a legal and institutional framework to support the growth, development and sustainability of Kenya’s creative economy, has been introduced in the National Assembly.

The Bill, sponsored by the Chairperson of the Departmental Committee on Sports and Culture, Hon. Dan Wanyama, seeks to consolidate the creative economy sector and streamline the roles of institutions responsible for its promotion, development and regulation.

If enacted, the Bill will establish the Kenya Audio-Visual and Cinema Commission, the Kenya Audio-Visual Regulatory Authority, and the Kenya School of Film and Creative Arts, while clearly separating the promotional and regulatory functions of the institutions.

The Bill also proposes the development of a Creative Industries Development Plan to provide a strategic framework for growing the sector. The framework will focus on strengthening skills development through the Kenya School of Film and Creative Arts and provide a clearer institutional structure for the sector.

To strengthen support for creatives, the Bill proposes measures including infrastructure development, funding for research and innovation, establishment of creative clusters and hubs, and greater integration of creative industries into educational institutions and capital markets.

It further proposes the establishment of a Creative Industry Development Fund and promotion of public-private partnerships to mobilise investment and support the growth of creative enterprises.